Web-Based Learning Management Systems Deployed in Customer Support Settings

In many respects, e-learning has matured as a technology and industry. Today we will look at how web-based learning management systems can and are being used as part of the customer support function in a company or organization.

What is a learning management system?

Learning management systems (LMSs) are web-based software application platforms used to plan, implement, and assess learning processes related to online and offline training administration and performance management. LMSs provide an instructor a way in which to create and deliver content, monitor learners’ participation, and assess student performance. They also provide learners with the ability to use interactive features such as threaded discussions, web conferencing, discussion forums, and other methods of communication.

Where and why are learning management systems being used in customer support settings?

LMSs are being used in business-to-business, high process, value added, and technology-oriented business environments in industries like telecommunications, advanced electronic technology, semiconductor manufacturing, insurance, banking, medical products manufacturing, and others. Learning management systems are being used in customer support settings because they can be a cost-effective solution to providing customer and performance support for a company’s products and services.

Why is it cost-effective to use an LMS for your company’s customer support operation?

Learning management systems can be used to create a library of custom online courses that demonstrate how to use your company’s products and services. The course can be updated at will, so you’re not paying every three months to print new product guides and support manuals.

LMSs can be used to track and monitor your customers, instead of using a bunch of spreadsheets. This is very effective in scenarios where customers must be certified in order to use your products and services. The learning management system can be set up to notify a user when their certification is set to expire using an email tickler so they can recertify on your product.

What other features in learning management systems can be used for the customer support function?

A good LMS comes with a help desk feature that can be used for 24/7 customer support. Learning management systems can have integrated web conferencing technology which can be used in a number of ways to support customers such as synchronous training used in product implementation; a web conference on a new feature set that can be archived for later viewing; actual, on-the-spot tech-support using the “share your desktop” feature so your tech can go in and fix any problems necessary; and more.

LMSs can have a built in survey tool that allows you to query your customers with the results stored in the learning management systems database for later use. Learning management systems can have a single sign-on/e-commerce registration feature that can be used to sell add-on features. They also may have events management/seminar logistics add-on application that can help you manage both your off-site and onsite customer support training, and much more.

A company can realize effective resource planning and substantial cost savings by using learning management systems in customer support settings. Even greater gains in productivity and cost savings can be achieved using a learning management system in hosted business model environment. The virtual customer support campus is created to have the same look and feel as the company’s web site. Since the customer support campus is hosted and maintained on the learning management systems providers’ servers, the company only pays for set-up, its level of desired functionality, and usage. In conclusion, web-based learning management systems can be a very useful, cost effective way to manage a company’s customer support function.

Dave Boggs is the founder and CEO of SyberWorks, Inc. He has been involved with computer-based and web-based training for more than twelve years. Before founding SyberWorks, Dave was the VP of Sales and Business Development for Relational Courseware. He holds a Bachelor of Science degree in Physics from Union College in Schenectady, NY, and an MBA from the Kellogg School of Management at Northwestern University in Evanston, IL.

Customer Support: What Does Yours Say?

 

Whether you are talking about customer support software or you are talking about those employees that answer the phones, what does your customer support say about you? It should portray to the customer that you are dedicated to them and that you will do whatever it may take to make their experience the best it can be.

What should customer support be, then? Here are some things to consider about the amount of customer support you may or may not have.

• First of all, in ecommerce, you still have to supply a solid customer support base. You can do this by making sure that your website is customer friendly, answers questions and allows for them to ask you questions as well. By doing this, your customers are less likely to go somewhere else for their needs.

• In all arenas, customers will appreciate being able to have all the information that they need at their fingertips. So, take the time you need to take to make sure that they get just that. You can offer pricing and availability information as well as a number of descriptions, consumer reviews and price reductions as well.

• Also, make sure to provide a way for your customers to provide you with feedback. For example, they could tell you they had a hard time finding xyz. Then, you’ll know that maybe something could be done better to help that customer. They may also provide you with good feedback which is simply wonderful to hear.

No matter if we are talking about a software program to place on your website or methods to be placed in a retail setting of the local area, there are a number of great ways that you can provide your customers with great customer support. Happy customers come back!

For more information please see http://www.customer-support-info.co.uk

The ABC's of Online Customer Support

 

Want to provide great online customer support? Want to provide the kind of customer support that will grow your business, by building customer loyalty and satisfaction? It’s not as hard as it sounds! Just remember your ABC’s.

A-Add value

Don’t just do the bare minimum when it comes to providing customer support on your website. Go above and beyond to provide the customer with an exceptional experience. Remember, there are probably several sites out there right now trying to sell the same products or services that you are. Differentiate yourself by the high level of customer service you provide. Don’t simply answer questions. Provide solutions. Don’t just give a suggestion. Be an expert! If your customers or potential customers come to your site with a question or problem, help them as if you’re the foremost expert in your field. For example, let’s assume you run a website that sells bird houses. A potential customer visits your site and has a question about a specific model. How do you help them? First and foremost, I hope that you answer their question. But you have a great opportunity to go above and beyond. Ask the potential customer what types of birds she’s hoping to attract, where she is going to be putting the bird house, and where she’s located. With this information, as the world’s foremost expert in bird houses, you can recommend the right model in size, style, and material for her desired result. Now, you’re more than just a bird house salesman to this customer, you’re a bird house expert! You’ve added value through your online customer support.

B-Be There

A customer is on your site looking at your information and they have a big question. Where are you? The idea of ‘being there’ is twofold. First, it means making customer support channels easily accessible via your website. Regardless of what channels you use, you want them to be easily accessible from any page on your site. Either put your customer support channels on each page, or provide a clear and easy-to-find link to your support page from every page. As soon as your customer has a question, you don’t want them to have to look far to find a way to get in touch with you. Second, ‘being there’ means being available when your customers contact you. Be ready to answer the phone when they call, respond to all emails within a couple hours, or be prepared to handle incoming chats or support tickets. What good is customer support when a customer finds no one on the other end to assist them immediately? ‘Be there’ for your customers and you will be rewarded with better relationships and stronger loyalty.

C-Count the Cost

Let’s face it, your time and money are valuable. So, how do you provide great customer support on a budget? Come up with a plan. Determine what options are available to you, weigh the advantages vs. the costs, and implement your decisions. Here are some considerations regarding different online customer support options:

Phone support: Convenient for your customers, but potentially costly and time consuming for you. If you have an 800#, that is a large expense, and you can only talk to one person at a time.

Email support: Less effective for the customer than phone support. It is quick and easy to send their questions to you, but uncertainty over the length of time for responses is a concern. For you, email is one of the cheapest and easiest forms of support. You probably already have email, and you can respond to inquiries on your time.

Live chat software: Most effective channel of online customer support for the customer. Their questions can be answered immediately on the website by a real person. For you, the key is finding quality and affordable live chat software, and it is available. Also, live chat requires that you, or an employee, are available to handle incoming chat requests as much as possible.

Knowledge Database/FAQ/Self-Help: This can be a quick and easy way to get answers for your more savvy customers. However, it can also be burdensome for customers if they aren’t quickly and easily able to find answers to their questions. This is probably the easiest channel of customer support for you. After the initial time investment required to dump all of your information to the site, it is there and available for customers from then on.

These are just 4 of the channels for online customer support. You may also consider support tickets, forums, and others. As you can see, each channel has its advantages and disadvantages, both for you as the business owner, and for your customers. The best websites for online customer support usually offer a blend of several of these channels.

Providing great customer support on your website is not difficult, and it will have tremendous advantages for you. To provide excellent support for both you and your customers, simply remember the ABC’s of online customer support: Add value, Be there, and Count the cost.

Dan Cavanaugh is an online customer support expert with the Customer Support Network, an organization committed to the improvement of online customer service. To learn more about online customer support and the role it plays in e-commerce, click here: http://www.customersupportnetwork.com

Automating Your Customer Support

 

My regular readers will know that one of the things I highly recommend doing with any online business is automating as many of your day to day tasks as possible.

From a personal point of view, one of the tasks that takes up a lot of my time is answering emails. It isn't just answering email that eats up the hours - sorting through and deleting spam and junk mail absorbs a lot of time too. In the good old days, I used to get a couple of spam emails a day. Now it is closer to 1000 a day!

In fact, when you look at it, email isn't always the best form of online communication. Not only is there the junk mail issue to contend with but also the fact that email is not 100% reliable. Emails do 'go missing' far more regularly than you might expect. Often this is simply because the recipients email software has decided that a particular email is junk and has transferred it directly to the 'Delete' folder. Other times it may be because the recipients ISP has decided that the email is junk and deleted it BEFORE it has even been seen by the recipient! (Yes this really does happen - imagine if your postman sorted through your mail and made the decision of which letters you want and which ones he should throw away?!)

One way to help avoid the spam problem when dealing with customer support enquiries is to make use of a contact form on your website instead of posting an email address. This will certainly help to cut down on spam but it still means that you have the problem of emails not getting to their destination (and when you have a frustrated customer waiting for assistance this is not ideal).

Therefore, probably the best option on the market presently is a full-blown helpdesk system. Setting up a dedicated helpdesk is a superb way of automating your customer support and speeding up the process of dealing with enquiries and support emails. Not only that but if you use a system that allows customers to create 'tickets', you don't have to rely on email as your customers can login to a special web page and view both their tickets and your replies online.

Another feature of many helpdesk scripts is an 'FAQ' or 'Knowledgebase' section. This is simply a collection of the most frequently asked questions/queries/problems along with answers and solutions. This means that customers can search the knowledgebase and hopefully find the answer to their question without having to contact Support at all.

Some of the more advanced scripts will even scan the customers support ticket prior to submitting it and then list a few possible answers to their questions just in case they didn't read through the knowledgebase before typing the ticket out - very clever stuff.

These scripts are also very powerful in terms of how they can benefit you. Just think how much time you could save if, say, 40% of your customer support emails just stopped coming due to the fact that your customers were now able to find the answers to their questions automatically.

Having an online helpdesk is also of benefit if you travel around a lot or if you are away from the office on vacation etc. Instead of having to take a laptop loaded up with previous emails from customers, you can simply login to your helpdesk admin page and all of your previous correspondence will be online and at your fingertips. It also means that you won't have to spend hours in an Internet cafe deleting a days worth of spam at a time just to get to the important emails since only the important emails will have made it through to the helpdesk in the first place.

As with most things, setting up a customer service helpdesk is one of those tasks that is always better done when you first start your online business. That said, it is fairly easy to integrate such a feature into your existing set up and that is exactly what I have done for all of my websites...

Over the next few months, I will be phasing many of my email addresses out - I simply can't stand the spam any more! With immediate effect, all customer support issues for all of my products and websites will be handled via a central Customer Support Helpdesk.

I am confident that this will improve the overall 'support experience' for both my customers and me :-)

If you are interested in installing a similar helpdesk on your own website/s, there are numerous options when it comes to suitable software. I chose a product called eSupport (link below) and whilst this is a very powerful script, I am hesitant to give it my full recommendation since the installation/set up process was, how can I put this, slightly painful. It doesn't help that there is no manual for the software which means that new users are left to figure out how it works by trial and error or by trawling through hundreds of posts on the company forum. That said, I am advised by the software creator that a manual is in the process of being written and will be available soon. As I say, an excellent and powerful script once installed and configured but definitely not for those lacking patience (and indeed, some computer knowledge). If you opt for this script, my advice would be to get the publishers of the software to install it for you. You can find out more about eSupport at: http://www.kayako.com

Other alternatives (neither of which I have tried myself) include Perldesk ( http://www.perldesk.com ) and Cerberus ( http://www.cerberusweb.com ). One advantage of Cerberus is that there is a free version :-)

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

The Importance Of Customer Support In Hosting

 

So why is customer support all that important in a hosting service? Simple! Imagine your self working hard on a site and you finally get a quite popular one with an impressive amount of daily visitors. Let's say it's a very popular forum. And all of a sudden system gets crash. So you have to come up with silly reasons to tell to the visitors, why is the site down and why can't they access their accounts. Most importantly you don't know if it's permanent or is it just some temporary down time. And believe me, by the experience that I have, when that happens you are in quite a pickle. All of that can be avoided if you have customer service. They will tell you what is wrong, when will the server be up again etc.

So how do I find a hosting service with customer service?

Well just search the web for a bit. Now a day almost every hosting website has that already in the cheapest hosting package. After all you wouldn't want to be stranded all alone in a situation like that. Because of such technological advancement and lots of researches, there are many sites and companies, which promise you everything. The customer service can even serve you like a critic. If the company doesn't provide it to all of the packages, than that means it's not a too good company, now is it? How can they host servers for people and sites if they can't even manage some customer service and support?

Usually sites with a lot of money and a big capital have such things installed because the consulting staff is not cheap at all, as a result to that we can conclude that companies with customer support care about their clients. The consulting staff is paid like normal workers, even more if they have good knowledge and that's how you know that you won't be left down. So what does it cost you to search the web for a new and better service with some consulting involved in it, having help when you need it and finding a good hosting company just for you?

But don't be fooled. All customer services aren't all that good. A quick response and resolution time of the crew is a must when talking about quality. When you talk to the staff they have to make you feel good, and can communicate fast, clear and without complications.

Still don't understand the benefits of the whole thing?

Think of it in this way. The Customer service is actually like a hand that guides you, so you can't actually make mistakes. The only mistake that you can do is at the very beginning. That is choosing a wrong hosting service or a free package, that doesn't include the support. So just don't be lazy and search for a better company, a company with pizzazz, a company WITH CUSTOMER SERVICE that won't let you down.

Abdul Vasi is a Marketing Expert specialized in Internet Marketing, His Bangalore Windows Hosting Company Web Hosting Bangalore provides you with reliable but affordable web hosting solution for your online business